Google AdSense, a platform designed to help publishers monetize their websites, is set to undergo significant changes in 2024. These changes, announced by Dan Taylor, Vice President of Global Ads, aim to enhance consistency and transparency for publishers without negatively impacting their earnings.
Per-Impression Payments
The first major change involves shifting from the current "per click" payment model to "per impression." Dan Taylor emphasized that this transition aligns AdSense with the industry standard for display ads, including banners and boxes.
Per-impression payments offer a more uniform method for compensating publishers, making it easier for them to compare earnings across various technology providers, including Google's products and third-party platforms.
Importantly, this alteration will not affect the type or quantity of ads publishers can display on their websites. In essence, it's about how publishers are compensated for displaying ads, not what ads they can display.
Restructuring AdSense Revenue Share
The second key change involves restructuring the AdSense revenue share model. Until now, fees were processed as a single transaction, but Google is introducing a separation of rates for the buy-side and sell-side.
Under the new structure, publishers who display ads with AdSense for content will receive 80% of the revenue after the advertiser platform deducts its fee. This includes Google's buy-side and third-party platforms.
Despite this change, Dan Taylor assured publishers that they will continue to keep approximately 68% of the revenue, which aligns with previous rates.
For example, when Google Ads purchases display ads on AdSense, Google Ads will, on average, retain 15% of the advertiser spend. It's worth noting that variations can occur because Google Ads' fees are not fixed; they depend on user actions, such as clicks or conversions.
AdSense Changes for 2024
These two pivotal changes are scheduled to be implemented in the early part of 2024. The good news for publishers is that they don't need to take any specific action in response to these updates.
Also, Google has conducted tests and expects that the changes will not significantly impact publishers' earnings.
Enhance Consistency and Transparency for Publishers
In conclusion, the AdSense changes for 2024, as outlined by Dan Taylor, are designed to provide publishers with a more consistent and transparent monetization experience, all while maintaining their earnings.
The shift to per-impression payments and the restructuring of the revenue share structure are set to enhance the AdSense platform's user experience without affecting the type or quantity of ads publishers can showcase.
