Google AdSense Announces Two Key Changes for 2024

Google AdSense, a platform designed to help publishers monetize their websites, is set to undergo significant changes in 2024. These changes, announced by Dan Taylor, Vice President of Global Ads, aim to enhance consistency and transparency for publishers without negatively impacting their earnings.

Per-Impression Payments

The first major change involves shifting from the current "per click" payment model to "per impression." Dan Taylor emphasized that this transition aligns AdSense with the industry standard for display ads, including banners and boxes. 

Per-impression payments offer a more uniform method for compensating publishers, making it easier for them to compare earnings across various technology providers, including Google's products and third-party platforms. 

Importantly, this alteration will not affect the type or quantity of ads publishers can display on their websites. In essence, it's about how publishers are compensated for displaying ads, not what ads they can display.

Restructuring AdSense Revenue Share

The second key change involves restructuring the AdSense revenue share model. Until now, fees were processed as a single transaction, but Google is introducing a separation of rates for the buy-side and sell-side. 

Under the new structure, publishers who display ads with AdSense for content will receive 80% of the revenue after the advertiser platform deducts its fee. This includes Google's buy-side and third-party platforms. 

Despite this change, Dan Taylor assured publishers that they will continue to keep approximately 68% of the revenue, which aligns with previous rates.

For example, when Google Ads purchases display ads on AdSense, Google Ads will, on average, retain 15% of the advertiser spend. It's worth noting that variations can occur because Google Ads' fees are not fixed; they depend on user actions, such as clicks or conversions.

AdSense Changes for 2024

These two pivotal changes are scheduled to be implemented in the early part of 2024. The good news for publishers is that they don't need to take any specific action in response to these updates.

Also, Google has conducted tests and expects that the changes will not significantly impact publishers' earnings.

Enhance Consistency and Transparency for Publishers

In conclusion, the AdSense changes for 2024, as outlined by Dan Taylor, are designed to provide publishers with a more consistent and transparent monetization experience, all while maintaining their earnings. 

The shift to per-impression payments and the restructuring of the revenue share structure are set to enhance the AdSense platform's user experience without affecting the type or quantity of ads publishers can showcase.

Why is a Website and Social Media Great Business Tools?

The article aims to help small businesses and start-ups improve online sales and marketing of their products and services. You'll find out how easy it can be for *new* businesses to create a business website and use 5 useful tools to make the website stand out above the rest.

Write articles to rank on Google

A 600 – 800 word post is just right to get a good Google ranking. You may not need plenty of mobile phone *data* or 24-7 WiFi to publish your work. Write offline (using Microsoft Word for example) and post when you are online.

So if you have not started your start-up/business website, take a look at how easy it is to create a website.

(Here is how I started PNG Insight from scratch - learn about how to get a suitable URL, Host and run a successful business website.)

5 useful tools to make your business website standout

Here are the 5 online tools that will make your blog stand out from the others.

1. Grammarly

Grammarly valuable tool for Spelling & Grammar Checks.

Grammarly is a useful online grammar and spelling checker. Just copy and paste your final assignment or blog post into the window pane and click Check Your Text. 

Obliviously, English is the second (even third) language for many Papua New Guineans. Grammarly, the Grammar and Spelling checker tool, is one blogging tool I'd recommend highly, even if you are a savvy writer, you will also benefit from it.

Make sure you have used the correct English version by choosing English (US) or English (UK), or whichever one you prefer. Grammarly 'spelling check' is free on Chrome, Safari, and Firefox browsers. 

You can install the app as an add-on on Chrome or use the online version to check your work for both Grammar and Spelling errors.

2. Use Social Media Platforms (prioritise YouTube, LinkedIn, Pinterest)

It is important to create social media accounts for your business website. Social media is the most important platform for reaching customers without spending money on paid advertisements. 

Here is why you should prioritise YouTube, LinkedIn and Pinterest

My top picks (in the order of getting organic search customers)  are YouTube, LinkedIn, Pinterest, Twitter and Facebook. The first three social media platforms (YouTube, LinkedIn, Pinterest) are proven organic (Google) search drivers for your business, in addition to your website. Also called the evergreen online platforms. One article (like this one) will rank for years to come.

Twitter and Facebook are simply message-sharing platforms with no (or very little) organic search ranking. They can be used when there is a need to get a recent ad/message out en masse.

If you are planning to use images, try Pinterest. In fact, Pinterest is a useful tool for showcasing your work as well as getting visitors to your business. 

Another way to find the ideal social media platform fit for your website is to experiment with various platforms. This can take years to find social media platform that complements your business website, once you find it, stick with it.

3. Images/visuals and messages

Attractive visuals and powerful messages are best for your business website. Think of it this way: 

• images attract readers, and
• messages give the readers a taste of what the post is about. 

So, make the images appealing to attract readers and messages stimulating so that the readers will want to read further.

You can do all these without spending money on image apps.  For beginners, the two free image editors I have been using are Canvas and IShot. You can auto-edit photos, add texts, use free photos and do many other formatting styles. 

These two image apps are also available on Google Play Store for free.

Many of the photos on PNG Insight are examples of what you can do with an image editor like Canvas and IShot. 

My top tip is to always keep your photos the *same size*. Consistency is the key to making your business website stand out amongst the others.

4. Google Search Console & Google Analytics

Google Search Console can help optimise your website. GSC is, in simple terms, the platform where you tell Google about your website by creating sitemaps and submitting URLs, inviting Google to come to your website. It should be the first step of a structured SEO plan, why buy expensive SEO plans when Google has this tool you need for free?

On the other hand, Google Analytics is the platform where Google provides you (the webmaster) with data and information about your website. That means that Google has recognised your website - its structure (sitemap) and individual URL.

So, if you want to understand how your website works (and improve its performance) you’ve got to use both platforms provided by Google – and they are free!

Google Search Console (GSC) and Google Analytics (GA) provide insights into the performance of your business website. 

Moreso, these two are powerful data insights Google provides free of charge. It can never get better than this when you are looking for Search Insights and how customers behave on your business website.

5. Google Trends and Adwords Keyword Search

Rank well on Google - visibility!

This is the important part of writing that many beginners ignore or did not know about. If you want to rank well in Google’s searches, you must learn to identify (and use the keyword in a post) what you want Google to rank you for. 

It’s not rocket science!

You just have to identify what is trending on Google and used Adword Keyword Search to choose a keyword. Then, use the keyword in your writing (and also in the post’s search description before publishing it). 

It is the anchor text that Google shows to people in search results when the search matches your keyword.

Why are a Website and Social Media Great Business Tools?

All in all, these may seem like a mountain of work to do. It, probably, is. 

But having a business website that puts your products and services on the front page of Google searches can never get better. is fun and easy if you do it right from the start.

All small business owners and start-ups have to know that having a powerful website is the key to sales and marketing; and the overall success of selling online.